Top 3 Tools for Product Managers in 2021

As a Product leader, it’s important to not only run through the tools and build systems with what you already have, but also to be able to propose using the newest, most efficient utilities that can really help deliver a product experience that brings together teams internally and satisfies customers externally.

Today, I want to go over my top 3 tools for Product Managers to check out in 2021. I boiled it down to these top 3 based on some personal tests and also seeing them used successfully in action with startups that I helped build product systems for.

Let’s jump right in!

Disclaimer: I don’t get sponsored to talk about any of these tools, these are just honest testimonials!

1. Cohere - Customer Interaction + Realtime Feedback

Now this one is definitely a platform that isn’t talked about a lot in too many product circles I’m in yet, but definitely needs to be. While on the surface it does seem more like a Customer Success/Customer Service utility, the opportunities to use it as a Product leader can really span to a powerful degree.

Essentially. Cohere is a tool that allows you to track user behavior in real-time within your web application and if necessary, be able to jump into a call with them, request control, and help them resolve an issue. All within the browser without having to have the end user install any 3rd-party software to their desktop.

For onboarding & customer discovery purposes, this is a vital tool. Outside of the opportunity to easily assist a user, or run live discovery/feedback sessions, there’s also other activity data + replay data built into this tool which can help product leaders unlock a deeper understanding of recent and historic behavior as users try to navigate a platform.

2. Monday.com

Monday.com is quickly coming up and increasingly expanding as one of the most flexible tools for teams and multiple departments to use in an organization. More than ever, it’s becoming a worthy contender to the likes of Trello, Asana, and other Project/Product management tools that have been the standard for some time.

The best part with Monday is that it can really bend to multiple teams (such as operations, sales, marketing, and more) - and product is no exception to a department that can really gain value with its focused interface.

With Monday, it’s easy to get started in building visual roadmaps, manage specific tasks + subtasks, and easily manage logs from customer interactions that need to be used for the betterment of a product. The flexibility (and the integrations) have really shined to make this tool something that reduces clutter, while also having all of the essential control and customization a Product leader may need.

3. Survicate - Easy + Integratable Product Surveys

And last, but not least, we have one of my favorite Product/Customer-focused survey tools in the space: Survicate. Not only is this a useful platform for creating and distributing basic surveys, it’s also one of the easiest ways to integrate a useful system for tracking CSAT, NPS, Likert, and more scores.

What this means is that, you can actually setup complex (or basic) systems to make sure your questions + surveys are distributed at the right time, to the right segment, and on the right channel (with abilities to embed into an iOS/Android app or right on the website).

The other major grab is the amount of data distribution and integration you can work. With everything from automatically updating Hubspot data, to easily having all your data in one place with the Feedback hub to make sure your finger is always on the pulse, and ensuring that cross-team data sharing can live in an interface that can offer value for relationships with Marketing, Customer Success, and others.


And there you have it! One of the first of many potential lists + dives into useful tools that will be published here on Dataday. Tune in for deep dives on other tools, how to use them, and the types of situations where they can really assist with successful execution for a Product leader.